Managing the Chinese Environment Free Essay Example, 2500 words

China s massive population has found many new opportunities to increase their standard of living by working for foreign enterprises and opening their own industries. However, this has also produced a negative impact on the population. Most village industries are major generators of pollution. An increase in the living standards of China s population has fueled a demand for quality food, water, electricity, vehicles, electrical appliances, and air conditioners. This adversely affects the environment. More demand for consumer products fuels the increasing demand for new factories producing those goods. This, in turn, leads to more pollution. The use of fertilizers in agriculture further adds to environment degradation (Morton, 2005). China has witnessed tremendous growth in industry, agriculture and energy sectors. A huge creation of rural factories has also led to environmental degradation of lakes, forests, ecosystems, ponds, forests, jungles and coastal areas. The government has fo cused on economic development at the expense of the environment (Morton, 32). China s government has opened up its markets and given autonomy at the provincial and district levels to promote economic growth. Therefore the result has been zeal in striving for economic development. We will write a custom essay sample on Managing the Chinese Environment or any topic specifically for you Only $17.96 $11.86/page Chinese government officials have countered that removing poverty and pursuing economic development are more important concerns for the government. China continues to focus on heavy industries which are the major sources of pollution and environment destruction.

The Literary Tradition of Love Poetry through a Close...

The Literary Tradition of Love Poetry through a Close Examination of the Poems Cousin Kate and I Wish I Could Remember Cousin Kate is a poem about a Cottage Maiden who was complimented and wooed by a lord to get her to have sex with him. He then saw her cousin, Kate, and abandoned the maiden to marry her. The maiden has his child and becomes an outlaw for having him out of wedlock while Kate and the Lord are looked upon as respectable and pure. From the start of the poem we see that the speakers circumstances have changed. I was a cottage maiden Hardened by sun and air, By using the past tense, was, we are immediately alerted that she is no longer a cottage maiden. The word maiden can†¦show more content†¦The very praise means he complimented her, but the compliment was not for her personality, but her looks, her hair. The Maiden stresses the difference in status because she repeats Great Lord throughout the first stanza. The word great immediately paints a picture of power and class, which proves a huge contrast to our impression of the Maiden. The last two lines of the first stanza are a question. Why did a great lord find me out To fill my heart with care? By using a rheatorical question the speaker signifies the Maiden has a lot of unanswered questions and that she is searching for reasons. The second stanza starts by again portraying the lord as being a sly character. He lured me to his palace home- Instead of just saying his home, the speaker say to his palace home,which emphasises how rich he is and that he may have used his wealth to seduce the Maiden. The use of the verb lured shows he may have tricked the maiden, and makes the Lord seem a rather sinister character. As the Maiden looks back she realises she was happy before. Woes me for joy thereof- This could be a factor to why she is so unhappy now, because of the memory. We find throughout this stanza she is very reflective of how she was treated and her feelings. To lead a shameless, shameful life, His plaything and his love. The oxymoron shameless,

Marketing Strategy and Plan for Sony Corporation

Question: Discuss about theMarketing Strategy and Plan for Sony Corporation. Answer: Introduction A marketing plan is considered to be the most useful tool which helps in improving the overall efficiency and the effectiveness of the concerned organization within the concerned marketplaces. In order to understand the desired impact of the external and the internal factors on the concerned firm, Sony Corporation has been taken into consideration. Three of the different resources have been used to conduct this marketing plan they are industry reports, company reports, and the prescribed textbooks. This research paper will help in evaluating the different aspects required to be identified in order to bring out the desired marketing plan for Sony Corporation of Australia (Ferrell and Hartline, 2012). Selection of the appropriate target market is supposed to be of great importance as it helps in evaluating the growth of the firm on a large scale (Hollensen, 2015). The use of the marketing mix is crucial as it helps in highlighting the quality of the products in front of the customers b y various means. Background to the Company Sony Corporation is one of the leading firms in the field of technology, financial and gaming services. The origin of the company is Japan and it operates its business processes throughout different countries including Australia (Kotler et al., 2015). The quality of the products delivered by Sony Corporation is of superior quality which has helped the firm in developing its brand reputation in front of the customers concerned. The company was founded in the year 1946 in Japan and it has enhanced its market share across different countries of the world. Moreover, there are other services offered by the firm such as entertainment services which include music, pictures etc. SWOT Table Strengths Weaknesses 1. Higher growth rate 2. Skilled workforce 3. Higher Brand presence 4. Higher amount of profitability and revenue 5. A large distribution and sales networks 1. Smaller businesses units 2. Higher loan rates are available 3. No lower amount of products Opportunities Threats 1. Developing economy 2. Rapid change in the latest technologies 3. New market segments 4. Growing rate and profitability 5. Development of new products as well as services 1. Introduction of the new technologies 2. Increase in the cost of labors 3. Entrance of new companies in the market segments 4. Financial capacity Findings The internal and external market segments of Australia evaluate the fact that the firm can use its strengths in order to execute its business processes effectively. The company is having its global presence across different countries and by delivering of good quality of products the firm has increased its customers base (Berthon, 2012).Moreover, the skilled workforce is providing the firm the desired elevation in the growth and development of the corporation. On the other hand, the assistance to the customers is supposed to be of great importance and this is done with the help of experienced employees and thus, it reveals the fact that the skilled workforce is providing the best efforts in bringing the positive outcomes for the firm. Moreover, the limit to the financial capacity is a limit to the firm and this need to be rectified as to enhance the growth of the company throughout the large market segments. In order to improve the business processes within the fixed market areas, it becomes very important for the firm to identify the potential threats to the firm. There are several opportunities to the firm in order to enhance their business processes throughout the concerned market segments of Australia (Thompson, 2013). The change in the latest technologies is another advantage which can be utilized by the company to enhance its productivity to a large scale. Throughout the different market areas of Australia such as in Melbourne or Sydney, people are getting attracted towards the use of latest technologies and therefore the implementation of the latest technologies will help in increasing the growth rate of the firm to a large scale. The brand name of the company needs to be used, for selling all its products to the customers. Formulation of the effective strategies is required in order to reduce the crucial threats from its competitors and other factors. Recommendations Target Market The concepts of segmentation, targeting and positioning are being used by the company in order to execute the business processes within a particular selected market segments. Age is one of the segmenting variables on the basis of which the company is targeting all its customers throughout the market segments of Melbourne (Morgan et al., 2012). The company is making all its products as per the latest trends and thus, the focus towards the people between ages 18 to 35 years of age supposed to be most effective for selling of these products (Tripp, 2014). It has been seen that all across Melbourne market segments, people are more prone towards the change in the latest technologies and this segmenting variable will help the firm in attracting a large number of the customers towards the business (Li, 2013). New Product Description The company is planning to launch its new LAPTAB which is the combination of the mobile and the tablet in order to provide the best and unique experience to the customers. The model of the product is XPERIA X4. The use of the marketing mix variables is supposed to be important for this. Product The product has unique features such as 4GB of RAM 32GB of ROM with other exceptional features. The primary aim of launching the product is to capture the entire market segments with this price range (Fifield, 2012). Price The company is using differentiation in the pricing strategy as with the same price of the products available at other competitors. The price has been set for AUD299as the initial price. Place The market segments of Melbourne and Sydney are selected first for the launch of this product and then online marketing will be used to sell the product to a large number of the customers. Melbourne is the first target market selected for the firm for selling all its products (Agrawal, 2013). Promotion The use of online marketing, as well as social media, is being used for the effective promotion of the product throughout the concerned market areas. Moreover, different promotional campaigns will help in attracting a large number of the customers'. Customer Value proposition Customers value proposition is merely the description of the experience which the customer will after using that particular product (Westwood, 2013). There the purchasing of the products as well as the use of the products needed to be made reliable with the help of effectual strategies and latest innovative technologies. The benefits of the customers needed to be recognized by the firm as this will help in enhancing the satisfaction level of the customers (Bng and Roos, 2014). Moreover, the Customer Value proposition provides the desired approach in order to understand the target use for the selling of the products. Justification of the Choice of New Product It has been seen that latest technological advancements throughout the different parts of the world has changed current trends and made the people to get attracted towards the use of these technologies (Walker, 2015). Therefore, the introduction of the new product that is the combination of the smartphone and tablet will help in increasing the satisfaction level of the customers to a large extent (Bosomworth, 2015). The company is focusing on promoting the products effectively throughout the different market segments of Australia and online marketing channels are used in order to sell the products. Promotional campaigns will, therefore, work in creating the desired impact on the minds of the customers effectively. References Ferrell, O.C. and Hartline, M., 2012.Marketing strategy, text, and cases. Nelson Education. Hollensen, S., 2015.Marketing management: A relationship approach. Pearson Education. Kotler, P., Burton, S., Deans, K., Brown, L. and Armstrong, G., 2015.Marketing. Pearson Higher Education AU. Berthon, P.R., Pitt, L.F., Plangger, K. and Shapiro, D., 2012. Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy.Business horizons,55(3), pp.261-271. Thompson, C., 2013." Small but Mighty," Small Business Marketing Strategy for Entering into New Market Segments(Doctoral dissertation). Morgan, N.A., Katsikeas, C.S. and Vorhies, D.W., 2012. Export marketing strategy implementation, export marketing capabilities, and export venture performance.Journal of the Academy of Marketing Science,40(2), pp.271-289. Tripp, C.D., 2014.An integrated marketing plan and strategic analysis for birthline pregnancy services(Doctoral dissertation, THE COLLEGE OF ST. SCHOLASTICA). Li, Y., 2013. Analysis for Marketing Strategy Plan of Pharmaceutical Company: Case: Jiangxi Chenxi Pharmaceutical Company. Fifield, P., 2012.Marketing strategy. Routledge. Agrawal, A.D., 2013. Green Marketing: Sustainable Marketing Strategy.Indira Management Review,17. Westwood, J., 2013.How to write a marketing plan. Kogan Page Publishers. Bng, A. and Roos, C., 2014. Digital Marketing Strategy. Walker, O.C., 2015.Marketing Strategy: A Decision-Based Approach. McGraw-Hill Education Australia. Bosomworth, D., 2013. Mobile marketing statistics 2015.Smart Insights site.

Teamwork Theorists Essay Example

Teamwork Theorists Essay Logistics This is finding out all the materials you would need for a major project. For e.g. in the army organising where all there troops should be and when ready for either battle, housing, medical treatment and catering. The best way to ensure this all happens safely is to have and experienced team of logistics and to plan it all out before.Disasters There are two main types f paper based disaster teams.Seminar A seminar is a discussion thats carried to tell all the agencies all their roles and responsibilities, and the sort of emergency procedure that might be required in the case of a major incident. They normally attend the seminar as a large team which will then be broken down into smaller ones.Tabletop This is also a discussion similar to a seminar but usually involves smaller groups. The public services and any other agencies talk through the way and order they would respond to a specific incident if it was happen for real. They are normally conducted in a conference roo m around a conference table. These exercises are effective for testing these incident plans, as they bring up and highlight and weaknesses in a safe environment where people lives are not at risk.Physical Training Physical training is one the best ways to do conduct and effective team work. A good example of this is when playing sports such as rugby, football, basketball etc. This is because the whole team motivate eachother to try and win the game which gives a high team spirit, and a good sense of teamwork. It can also help the less able members of the team make a large improvement, as they are encouraged by the better players in the team.Team Building Team building exercises can be anything that bring a team together and make them work together efficiently. It can include activities like outdoor training courses, or making teams work together to complete a task for e.g., getting over a bridge without being able to touch the water but only being allowed to use the provided resou rces. Or just bringing people together to find better ways of working.Achieving objectives A major goal of working in a team in a work area is to achieve the objectives set by the organisation. These might includes things such as reducing patient waiting times, lowering response times or to reduce crime rate in a certain area. If completed it gives a great sense of achievement throughout the team.Planning and achieving a project In most work places they will have projects that require a lot of planning and carrying out instructions in a team. The team leader is mostly responsible for developing skills, to ensure that they complete a project and monitoring its success but are also responsible if the project fails.Dr Bruce TuckmanDr Bruce Tuckman published his model of team development in 1965 which consisted of 4 stages;* Forming* Storming* Norming* PerformingHowever in 1975 he added a 5th stage known as adjourning. Its the theory of how teams from the start of a given task to the end. Teams that go through these stages properly should show;* Openness* Cooperation* Good decision making skills* Appropriate leadership* Individual development* Clear objectives and goalsTeam building in the public services is the same as any other job. There are many different ways that can improve team cohesion like days off, meetings, social events, group training and residential experiences.Training New team members should get the training they require. However it weakens teams if new workers who just sit in and do not contribute to the team properly.Coaching This is linked into sports teams more than public services, it could be seen as part of the trainingMentoring This is when a more experienced member of staff guides the new recruits to a new team. It is used often in the public services for e.g. the police it is extremely valuable in the police as it could help a new officer feel part of the force.Motivation This has a lot to do with the nature of the work and the tea m, also the goals and needs of the new worker also knowing their team roles and what they contribute to the team. Also the pay and working conditions will affect someones motivation.Team Knowledge This develops with time; the most important thing for a new team member it is important not to judge the rest of the team to quickly. It is also important for leaders to understand their teams.